Route 66: The Mother Road Revival, we believe that every town along this legendary road has a unique story and untapped potential. We are leading a grassroots movement to revitalize Route 66 now and into the future by investing in the small towns, people, and businesses that make the historic Route 66 corridor iconic.
We work side-by-side with local leaders,
artists, and entrepreneurs, sparking new ideas and supporting projects that bring
fresh energy to main streets and backroads alike.
From restoring classic landmarks to encouraging innovative new businesses, we
strive to create opportunities that benefit both locals and visitors—so that Route
66 remains not just a journey through history, but a pathway to the future.
Building a stronger, more connected Route 66—one community at a time.
Every time I travel, I’m inspired by the heart and creativity of small towns. That’s what sparked this idea of Reviving Route 66—a way to honor the past while building new opportunities for the future. One idea, one community at a time.
— Brian Abbott, President
Mission and Purpose: Route 66 revitalization
At Mother Road Revival, we're leading a movement of Route 66 revitalization. Our mission is to support local businesses and bring fresh energy to the historic Route 66 corridor.
Through our unique membership model—open to anyone who loves Route 66—we collect annual dues and invest over 70% directly back into Main Street businesses, local makers, and infrastructure projects. From roof repairs and storefront refreshes to sourcing materials for new builds and remodels, these small but essential upgrades fuel long-term economic growth in towns often bypassed by traditional funding.
Our approach blends placemaking (creating vibrant, welcoming spaces), community-driven development, and flexible micro-investment. Unlike traditional grant programs with red tape, our grassroots model puts power directly in the hands of local communities. Our goal is to create memorable destinations where Route 66 enthusiasts find experiences that surprise and delight.
We believe small towns can stay small and still offer big opportunities—for residents and travelers alike.
The Mother Road Revival is about more than memory. It's about reigniting the future of Route 66 small towns—vibrant, resilient, and built to last.
CONNECT WITH US
Route 66 - Reviving The Mother Road USA
info@motherroadrevival.com