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Route 66 100 year anniversary

What’s Possible Along Route 66?
Imagine the potential projects and iconic places that could be reimagined along the Mother Road -  with endless possibilities.

The Mother Road Revival is just beginning, but we already see exciting opportunities to spark new life along Route 66. Here are three places we believe could become flagship revival projects — each with history, heart, and potential. With your support, these ideas can move from concept to reality.

Pilot Project

These are just the beginning. As a member, you will see your support transform ideas into action. Together, the next 100 years of Route 66 starts here.

cemetery and civil war headstone
Proposed idea
A reimagined building as a small a small boutique motel

Route 66 "Stop and Rest" pilot project

We’re starting small—on purpose.
One location. One pilot. One clear goal:


Make simple, visible improvements that help local businesses and create a better visitor experience.

Our focus:

  • Better wayfinding

  • Stronger local storytelling

  • Encouraging visitors to stay longer—and leave with a deeper connection to the community

If successful, this pilot becomes a scalable model that can support Route 66 communities for the next 100 years.

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Why it matters:

  • For members: Support real, measurable impact

  • For communities: Gain practical improvements that strengthen local identity and economic activity.

  • For partners: Align investment with visible, community-driven results that support businesses, preserve culture, and strengthen the Route 66 corridor.

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