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Route 66 Pilot Program: Bringing Ideas to Life
We are working with local communities to test real ideas that invite travelers to stay longer, connect with people, and experience each town in a more meaningful way.
And we are starting small - on purpose.
One location. One pilot. One clear goal:
Our focus:
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Improved
way-finding -
Stronger local storytelling
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Comfort (Permission to Stay): If people can’t sit, rest, or relax—they won’t stay.
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Create a better visitor experience.
This pilot will become a scalable model that can support any and all Route 66 communities for the next 100 years.
Why it matters:
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For members: Support real, measurable impact
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For communities: Gain practical improvements that strengthen local identity and economic activity.
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For partners: Align investment with visible, community-driven results that support businesses, preserve culture, and strengthen the Route 66 corridor.
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