Data points of Route 66... 95% of Route 66 towns have populations under 10,000, and many lack access to coordinated funding or digital infrastructure. ( US Census) 80%+ of Route 66 travelers are international or out-of-state tourists — but most economic benefits stay in just a handful of towns. ( National Trust) Route 66 generates over $132 million annually in travel-related spending, but economic leakage is high due to lack of local capacity. ( Rutgers University) Federal preservation grants total under $2 million/year for the entire 2,400-mile route. Most towns never see a dime. ( NPS Preservation reports) Young adults (18–35) cite “authenticity,” “local culture,” and “meaningful travel” as top motivators — not just kitsch or retro appeal. ( MMGY Travel Intelligence)