The next 100 years of Route 66 starts here
By joining Route 66 The Mother Road Revival (66MRR), you become part of a living movement that revitalizes communities, cultures, and creative economies along the route. Unlike federally funded programs, your membership directly supports small towns, uplifts overlooked stories, and creates experiences for the next generation of travelers. Together, we’re not just remembering Route 66 — we are reimagining its future.
Whether you're a traveler, business owner, artist, community leader or just a true enthusiast, this is YOUR invitation to help shape the next 100 years of Route 66.
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Membership
Route 66: The Legacy Lives On
One could say, 1966 marked the beginning of Route 66’s decline. Today, you can be part of its revival.
Join the Mother Road Revival for just $100.66/year
You’re not just a member, you become a part of the future of the road. Help build the spirit, history, adventure, and future of America’s most iconic highway.
Become a Member. Keep the Road Alive.
Imagine the Impact - When you become a member, you're directly contributing to real change and economic development in our local communities. Here's how your support adds up: 6,600 members = Over $475,000 invested back into the community 66,000 members = Over $4.79 million driving local growth 126,000 members = That's more than $9 million fueling positive change Every dollar counts, and together, we’re building something powerful. Join us today and help make a lasting impact. Your membership isn’t just a number – it’s the change we all want to see.
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Exclusive Swag – Stickers, patches, collectible Route 66 gear.
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Discounts & Deals – Save at diners, motels, shops, events.
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Special Access – Members-only maps, guides, etc.
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Community Impact – Over 70% of dues fuels opportunities.
​👉 Join today and carry Route 66 with you wherever the road leads.
Why Join?
Your membership will support local businesses and bring fresh energy to the communities along the historic Route 66 corridor.
Our solution is simple
Independent, member funded:
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Over 70% of annual membership dues go directly into: Fueling local Main Street businesses
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Restoring landmarks
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Creating vibrant places
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Provide the essential needs for visitors to stay longer.
Supporting every stage of a project from:
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Roof repairs and storefront upgrades
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Sourcing materials for new builds and remodels
Business support and continuing education
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Access to workshops, resources and mentoring for new and existing local businesses.
And everything in between.
These essential upgrades fuel long-term economic growth in towns often bypassed by traditional funding.
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Our foundation is flexible and business friendly to provide continuous support rather than one time funding. This is a direct connection between members, travelers, and the people who call these communities HOME.
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Our approach blends placemaking (creating vibrant, welcoming spaces), community-driven development, and flexible micro-investment. Unlike traditional grant programs with red tape, our grassroots model puts power directly in the hands of local communities.
We believe small towns can stay small and still offer big opportunities—for residents and travelers alike.
Here is a bit more detail of " What You Get "as a Route 66 Mother Road Revival Member
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Exclusive Member Swag
Every member receives a Route 66 sticker, patch, or keychain to travel with pride. Plus, an annual collectible item with a fresh Route 66 design each year — perfect for building your own set of travel mementos. ( Note: These items may change).
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Discounts & Deals Along the Mother Road
Enjoy special savings at participating Route 66 diners, motels, shops, and attractions. Members also get discounts on official Route 66 merchandise and tickets to revival events.
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Special Access & Insider Perks
Get early invites to festivals, car shows, and community celebrations. Unlock members-only maps, digital travel guides, and behind-the-scenes updates on revival projects happening along the road.
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Direct Community Impact
70% of your annual dues go right back into small Route 66 towns. Your membership doesn’t just give you perks — it helps preserve businesses, history, and culture along America’s Main Street. We’ll share project updates so you can see exactly where your support goes.
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Bragging Rights & Recognition
As a member, you’ll be part of the national Route 66 revival movement. You can choose to have your name listed on our online “Wall of Supporters” and know that you’re helping bring Route 66 back to life for the next generation of travelers.