The Mother Road Revival and YOU: The next 100 years of Route 66 starts here
Whether you're a traveler, business owner, artist, community leader or just a true enthusiast, this is YOUR invitation to help shape the next 100 years of Route 66.
"By joining Mother Road Revival, you’re not just signing up — you’re becoming part of a living movement that brings new life to the communities, cultures, and creative economies along Route 66. Your membership helps small towns capture tourism benefits, amplifies overlooked stories, and builds experiences that resonate with the next generation of travelers. Together, we’re ensuring Route 66 isn’t just remembered for its past, but reimagined for its future."
So What does this mean and Why does it matter?
Through our inclusive membership model, we channel resources directly into Main Street businesses, local makers, and infrastructure—fueling economic growth, placemaking, and community pride.
At Mother Road Revival, we believe Route 66 is more than a road—it's a lifeline for the small towns that give it soul. Our mission is simple: support local businesses, strengthen communities, and bring lasting vitality to America's Main Street.
Through our unique membership model, anyone who loves the Mother Road can help. Small towns can't wait for government grants—they need action now. Over 70% of each membership goes right back into projects that matter—from restoring storefronts and roofs to fueling new builds and community spaces.
This is YOUR grassroots movement.
Together, we're creating destinations that welcome travelers, grow local pride, and provide opportunity for these communities thrive now and for generations to come.
Be part of the journey. Join Mother Road Revival and help reignite the spirit of Route 66.