Mother Road Revival Pilot Program: Your Feedback and Ideas to Life
We have listened to thousands of travelers and communities. Now, we are turning ideas into action. Through our pilot project, we are working with towns to create more meaningful travel experiences—ones that inspire visitors to stay longer, connect with locals, and discover the heart of each community.
And we are starting in Baxter Springs, Kansas
One location. One pilot. One clear goal:
Our first pilot is underway in Baxter Springs Kansas, working alongside local businesses and other stakeholders — small actions to support and promote easy-to-miss stops that makes so many stretches of the Mother Road worth slowing down for.
Once this pilot proves the model, we will take what we learn — what worked, what didn't, and bring it to the next Route 66 community. One town at a time, for the next 100 years.
Why it matters:
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For trustees/members: Support real, measurable impact. This isn't a promise — it's one town, one set of changes, one set of results you can see for yourself.
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For communities: Gain practical improvements that strengthen local identity and economic activity, without red tape or grant applications.
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For partners: Align investment with visible, community-driven results that support businesses, preserve culture, and strengthen the Route 66 corridor.
What We have Heard from Route 66 Travelers
Feedback from travelers reveals what makes a Route 66 experience memorable—and where there are opportunities to make it even better.
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Authentic Experiences Matter. Travelers value unique local attractions, rich history, and genuine connections with passionate small business owners.
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The Details Make a Difference. Closed businesses during posted hours, limited local merchandise, confusing signage, and difficulty finding authentic Route 66 stops can detract from the experience.
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Distinctive Towns Inspire Longer Stays. Visitors are more likely to spend additional time and money in communities that offer memorable experiences, welcoming people, and well-preserved historic places.
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Small Communities Need Support. Travelers recognize the importance of preserving and supporting Route 66 towns and have called for greater state support, restoration grants, and stronger efforts to maintain historic buildings.
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Every Community Has a Story to Tell. Visitors want a broader representation of Route 66 history, including the stories and contributions of Native American and Black communities, beyond familiar nostalgia and movie-related attractions.
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Better Infrastructure Creates Better Experiences. Improved road conditions, RV parking, clear directions, accessible local food, and distinctive souvenirs can make exploring Route 66 easier and more rewarding.
Turning Feedback into Action
These insights are helping shape our pilot project(s) along Route 66. By listening to travelers and working alongside local communities, we aim to identify practical ways to strengthen local businesses, preserve community character, and create experiences that encourage visitors to stay longer and connect more deeply with the places they visit.