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Reviving the Mother Road for the Next 100 Years

YOU already know that ROUTE 66 is worth saving.

You've pulled over for the photo. You've walked through a town that used to hum. You've sat in a booth that hasn't changed since 1962.
You felt it.
You just didn’t know what to do with that feeling.

Now you do.

Mission...

By bringing together Route 66 businesses, communities, travelers, and enthusiasts, we can turn shared passion into action — funding ideas that preserve history, celebrate local stories, and help the Mother Road’s towns thrive for generations to come.

Membership

Be a part of keeping it alive

Help preserve Route 66 and support the small towns that keep its story alive - For the next 100 years

Surveys

This iconic road does not need more attention.
It needs people who already care.
People like you.

Our Services

Route 66 is the iconic American road trip

Direct community investment

Fund Community Dreams Along the Mother Road

Route 66 towns know best what they need — from restoring historic landmarks to revitalizing gathering spaces. Through direct community investment, your support flows straight to the projects that matter most. Together, we turn local ideas into real solutions that preserve history, protect culture, and strengthen the heartbeat of small-town America.

Reviving ROUTE 66 for the next 100 years

The Historic Route 66 Mother Road of the United States

Member Community

Join a Community of Dreamers and Doers

Becoming a member isn’t just about funding projects — it’s about standing with a movement. You’ll be part of a growing community of locals, travelers, and innovators who share the vision of a stronger, reimagined Route 66. Together, we amplify local voices, empower small-town resilience, and make sure the Mother Road’s story continues for the next 100 years.

What makes us different and why

We are currently in pilot development and preparing to share results, partnerships, and opportunities for involvement.

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